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Prime Focus strengthens its Equipment Rental division

August 12, 2009, mumbai    
 

1.     Invests Rs 40 crores towards building the division targeted at film and advertising industries

2.     Appoints Cinematographer Kamalakar Rao as CTO of the division

3.     First company to offer technical consultancy and support along with equipment rental

Mumbai, India: 11 August 2009Autodesk, Inc. (NASDAQ: ADSK) has launched Autodesk Softimage 2010 3D modeling, animation rendering and compositing software for games, film and television visual effects. Softimage 2010 features an optimized core architecture, integration of the Softimage Face Robot facial rigging and animation toolset, and an expanded and customizable Interactive Creative Environment (ICE) system.

Artists have used Softimage to help create stunning movies, commercials and video games, including commercials for BMW, Coca Cola, Kellogg’s and Monster.com. Janimation, an award-winning animation and motion graphics studio, relied on Softimage to help create Activision’s latest James Bond-based hit video game, “Quantum of Solace.” Greg Punchatz, senior creative director at Janimation, remarked, “If you only looked at the huge performance increases and workflow enhancements, Softimage 2010 would be a very solid release, but add Face Robot to the mix and you have a home run.”

Key New Features in Autodesk Softimage 2010

1.         Accelerated Performance The third iteration of the Softimage GigaCore architecture, GigaCore III, helps deliver superior data handling and speed improvements. Loading and saving large scenes and importing complex character models are faster. In addition, many of the operations most commonly performed on enveloped characters or large numbers of objects execute more rapidly. Also, the Function Curve (FCurve) Editor performs faster when animators are working with large numbers of curves or keys.

 2.         Face Robot – Softimage 2010 includes the Face Robot toolset. Face Robot is a professional solution for rigging and animating large numbers of 3D faces quickly and easily. It enables the creation of life-like facial animation at incredible speeds. Using Face Robot, animators are freer to concentrate on emotion, expression and unforgettable performances. An Autodesk Maya software exporter enables animators to bring a solved Face Robot head into Maya for more integrated computer graphics (CG) character workflows.

3.         Custom Node Creation for ICE SystemsNew tools allow for the creation of custom nodes that enable technical directors (TDs) and third parties to more quickly build new ICE systems: ICE Rigid Bodies, ICE Fluids and ICE Cloth. ICE effects can be exported to Maya for a more integrated CG pipeline.

 4.         Tools for Managing Project Complexity New tools and workflows help enhance artist productivity by enabling the management of complex tasks. These are a new Scene Debugger toolset that helps give artists and TDs information about a scene’s performance and memory usage, an easy-to-use scene search toolset and added support for grouping within layers.

 Softimage 2010 also features improved modeling tools, additional animation and camera functionality, and an updated Autodesk Crosswalk toolset for content transfer. For more information about Autodesk Softimage 2010, visit www.autodesk.com/softimage.



About Prime Focus Limited (PFL)

Prime Focus Limited (Bombay Stock exchange code: PFOCUS) is India’s leading integrated end-to-end post production and visual effects services house. It offers a comprehensive spectrum of services ranging from visual effects, digital film lab (digital intermediate, high-resolution film scanning and film recording), telecine, editing, motion control and High Definition production. Currently PFL employs nearly 1500 people and operates out of facilities in India, London, New York, Winnipeg, Vancouver and Los Angeles. PFL’s full service capabilities empower filmmakers, ad film makers and television producers with the latest tools and techniques to refine their work in the post production & production environment.

For more information on Prime Focus Limited please visit: www.primefocus.co.in  


 Sources:For more information,
please contact: Disha Hoskote/Sudeep
Shukla Text 100, Mumbai
Tel: 9769690512/9821555774

 

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